Background

In an economy where 70% to 80% of market value comes from hard-to-assess intangible assets such as brand equity, intellectual capital and goodwill, reputational risk has become a major corporate challenge.

Companies must collect vast amounts of information about reputational threats across the organisation, swiftly analyse that information and address problems by taking mitigating action before a crisis breaks.

To do that, many companies rely primarily on small, central corporate affairs departments that cannot monitor or examine diverse reputational threats with sufficient control, sophistication or reach. Managers of business units are better placed to identify potential challenges but often fail to recognise their reputational significance. The absence of consistent and integrated methodologies for tracking and measuring reputational risk has an impact on the effectiveness required to manage reputational risk issues.

Business functions and those in the Boardroom need to have the analytical tools and business processes to be able to respond quickly to emerging reputational risk and opportunities.

Alva’s services allow organisations to build reputational analysis and reputational risk assessment into their day-to day business processes to ensure reputation is managed in the same way as any other valuable business asset.