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CEO Reputation vs Corporate Reputation

How to best align CEO profile with the wider Corporate Reputation?

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Latest in our blog

Read our latest thinking on business, reputation, brands, monitoring and analysis

alva CEO blog: Don’t waste a Tax Reform

alva CEO blog: Don’t waste a Tax Reform

Blog, CEO opinion

On 20 December 2017, the US Senate approved the most sweeping overhaul of the US tax system in more than three decades, since Reagan signed major legislation for corporations and individuals in 1986. This tax reform presented the leading companies operating in the US with an opportunity to increase profits or return dividends to shareholders, […]

Christmas Adverts 2017 – consumer impact analysis

Christmas Adverts 2017 – consumer impact analysis

Blog, Brand Insight, FMCG, Media Analysis, Retail

John Lewis continues to dominate but fails to match previous year’s performance For many in the UK, the festive season really gets underway once the main retailers launch their Christmas adverts. We saw last year how John Lewis had established itself as the brand leader for these campaigns, both in awareness and positive public sentiment. […]

The Bell Pottinger Contagion – has this incident damaged the PR sector?

Blog

When one agency commits a “blatant instance of unethical PR practice,” is the broader agency sector at risk of reputation contagion? In March 2017, South African media sources alleged that the now infamous UK-based P.R. agency, Bell Pottinger had run a campaign to deliberately exploit and stoke racial divisions in South Africa in an effort […]