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Latest in our blog

Read our latest thinking on business, reputation, brands, monitoring and analysis

Christmas Adverts 2017 – consumer impact analysis

Christmas Adverts 2017 – consumer impact analysis

Blog, Brand Insight, FMCG, Media Analysis, Retail

John Lewis continues to dominate but fails to match previous year’s performance For many in the UK, the festive season really gets underway once the main retailers launch their Christmas adverts. We saw last year how John Lewis had established itself as the brand leader for these campaigns, both in awareness and positive public sentiment. […]

The Bell Pottinger Contagion – has this incident damaged the PR sector?

Blog

When one agency commits a “blatant instance of unethical PR practice,” is the broader agency sector at risk of reputation contagion? In March 2017, South African media sources alleged that the now infamous UK-based P.R. agency, Bell Pottinger had run a campaign to deliberately exploit and stoke racial divisions in South Africa in an effort […]

Which car manufacturers made the biggest splash at Frankfurt Motor Show 2017?

Which car manufacturers made the biggest splash at Frankfurt Motor Show 2017?

Aviation & Automotive, Blog, Rankings

The International Motor Show in Frankfurt is the world’s largest motor show, presenting a significant opportunity for leading car manufacturers to generate attention. In order to understand which brands have made the most of this global platform this year, alva analysed all social content related to the event, for more than 30 manufacturers, throughout September […]