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Latest in our blog

Read our latest thinking on business, reputation, brands, monitoring and analysis

The new stakeholder landscape of digital healthcare

The new stakeholder landscape of digital healthcare

Blog, Pharma & Healthcare

As technology-enabled care becomes inevitable, pharmaceutical companies now need to redefine their relationships with external stakeholders. A key shift will be with “end-user” stakeholders, particularly with patients and, perhaps to a lesser degree, healthcare professionals (HCPs). It should be the role of the Corporate Affairs leader to understand and interpret these changing conversations, expectations and […]

alva CEO blog: Don’t waste a Tax Reform

alva CEO blog: Don’t waste a Tax Reform

Blog, CEO opinion

On 20 December 2017, the US Senate approved the most sweeping overhaul of the US tax system in more than three decades, since Reagan signed major legislation for corporations and individuals in 1986. This tax reform presented the leading companies operating in the US with an opportunity to increase profits or return dividends to shareholders, […]

Christmas Adverts 2017 – consumer impact analysis

Christmas Adverts 2017 – consumer impact analysis

Blog, Brand Insight, FMCG, Media Analysis, Retail

John Lewis continues to dominate but fails to match previous year’s performance For many in the UK, the festive season really gets underway once the main retailers launch their Christmas adverts. We saw last year how John Lewis had established itself as the brand leader for these campaigns, both in awareness and positive public sentiment. […]