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Solutions

Brand Insight

Measure your brand health with existing and future customers

Request a demo

Fill in the form below to see the alva Intelligence Platform in action, and to see how we can help you.

The award-winning marketing metrics solution

We have worked with our customers to solve the following brand insight challenges:

How can public content help me understand awareness, visibility, preference, advocacy and consumer purchasing intent towards my brand?

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What’s the effectiveness of my sponsorship strategy?

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Which parts of my customer journey are building or undermining brand health?

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Does our Brand Personality resonate with our target audiences?

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How are competitors engaging with consumers, influencers and other key demographics?

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alva’s Brand insight solution has been co-designed with CMOs from some of the largest organisations in the world to answer these fundamental marketing questions. Our insight includes:

 

  • A clear measure of advocacy, purchase and retention intent for potential and existing customers.
  • Link between marketing activities and business KPIs such as new business, retention rates, length of sales cycle.
  • An ROI measure for Earned, Paid and Owned media, as well as initiatives, campaigns and channels.
  • A predictive model for the likely return of certain initiatives and campaigns on advocacy as well as purchase and retention intent.

 

alva’s brand insight tells you clearly how each of your and your competitors’ activities are affecting customer advocacy, as well as purchasing and retention intent. This gives you both a robust ROI measure to share with the business, as well as the intelligence to focus your marketing spend and resource on the areas generating the best returns

What our clients say

More than 100 companies trust alva to equip them with the intelligence they need to make better decisions

Want to try our Brand Insight solution for yourself?

Discover how your organisation can benefit from alva’s Brand Insight solution – contact us today via email or call on +44 203 735 9780

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Our solutions

Our solutions include media monitoring, media analysis, reputation insight, brand insight and investor insight.

Media Monitoring

Media Monitoring

Access all the stories that matter in real-time from millions of global sources

Media Analysis

Media Analysis

Understand the effectiveness of your communications strategy

Reputation Insight

Reputation Insight

Obtain intelligence on the issues and stakeholders that influence your corporate reputation

Brand Insight

Brand Insight

Measure your brand health with existing and future customers