Lavish sporting spectacles such as the Olympics, attract millions of viewers worldwide and generate enormous revenues from businesses looking to associate their brands with the events and athletes through sponsorship deals
Total global sponsorship spend continues to rise, with $60.2bn predicted to be spent in 2016, the highest year on record.
While the expenditure shows no sign of abating, studies continue to disagree over the actual value and returns of investment in sports sponsorship.
Our latest report examines how companies can get a better understanding of the true value of sports sponsorship, covering
Download the full report to understand how the global Olympics sponsors performed for Visibility, Likability and Advocacy
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