This white paper analyses the relationship between the profile of a company’s CEO and its corporate reputation, to understand how Communications professionals can best align the two.
Since the financial crash, trust in big-business has significantly eroded, so there has been an increased need for CEOs to be seen to be leading from the front.
Uber and its CEO have had a difficult 2017, so we examine this dynamic and compare it with other leading companies, including Amazon, Apple, Tesla and Virgin Group.
The findings enable Corporate Affairs and Communications professionals to better understand:
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If you’re keen to understand more about the dynamic between your company’s reputation and its main figurehead, or how they align on a range of key issues and in specific territories, we’d be happy to discuss how we can help – contact us on email@example.com or +44 203 735 9780.
Our solutions include media monitoring, media analysis, reputation insight, brand insight and investor insight.
Obtain intelligence on the issues and stakeholders that influence your corporate reputation