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Brand Insight

Posts in category Brand Insight

Christmas Adverts 2017 – consumer impact analysis

Published the 13 December, 2017

John Lewis continues to dominate but fails to match previous year’s performance For many in the UK, the festive season really gets underway once the main retailers launch their Christmas adverts. We saw last year how John Lewis had established itself as the brand leader for these campaigns, both in awareness and positive public sentiment. […]

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U.S. Airlines Industry: Customer Complaints & Reputation Contagion

Published the 14 July, 2017

Where Should the Airlines Industry Focus its Customer Service Efforts? In the wake of escalating and highly publicized controversy, the Airlines industry in the U.S. is under increasing scrutiny by consumers and regulators alike, with customer service a key focus. In early May, triggered by the now notorious United Airlines event, U.S. lawmakers, as noted by the Wall […]

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Co-op Bank case study: Reputation analysis

Published the 02 March, 2017

The last few years have been very difficult for the Co-operative Bank, narrowly avoiding bankruptcy in late 2013 while at the same time also being hit by a scandal surrounding its former CEO Paul Flowers, causing significant damage to company reputation. In mid-February 2017 the bank announced it was putting itself up for sale so […]

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Did sponsorship of the Olympics or Paralympics give greater returns?

Published the 26 September, 2016
Comparison in Visibility of Global Olympic Partners in Olympics vs historic average and in Paralympics vs historic average

As the 2016 Paralympics came to a close, we were keen to understand how sponsorship of this event compared with our earlier report on the effectiveness of sponsorship for the main Olympic Games. alva analysed all publicly-available global English language content for the 10 Global Olympic and Paralympics Partners in the 12 months prior to the […]

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Farnborough International Airshow 2016: Best Aerospace and Defence companies

Published the 28 July, 2016
Farnborough Airshow 2016: Top 5 aerospace and defence companies

The Farnborough International Airshow 2016 (FIA) took place from the 11th – 17th of July, with many major players in the aerospace and defence sectors demonstrating their latest technologies, signing agreements for orders, partnerships and acquisitions and announcing future strategic and investment plans. The event provides opportunities for communications and corporate affairs teams to capitalise […]

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Which are the top 3 companies for cyber security in the defence sector?

Published the 29 June, 2016

Over the past six months, alva’s analysis of the defence sector has seen an increase in competition among manufacturers positioning their organisations as focused on cyber security. In November 2015, Chancellor George Osborne announced the government’s policy of cyber investment, aiming at increasing the UK’s cyber capabilities as part of the UK Spending Review, whilst […]

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Which airlines have the best reputation for customer service?

Published the 28 June, 2016

Airline customer service stories – both good and bad – often create headline news. Whether a public figure “slams” a carrier for its poor service or an airline shows sympathy for the plight of an ill passenger, these anecdotes often resonate with customers’ personal experiences. But which are the stories that get amplified? While there […]

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Investing in emerging markets: how to best communicate your risky bet

Published the 15 June, 2016

Recently, there has been increasing media analysis of private equity acquisitions due to India’s active start-up scene and investor “confidence in the long-term viability” of the sector that has struggled for the past two years. As such, India has emerged as a fertile ground for investment opportunities. Similarly, there has been a growing business focus from […]

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What impact has Android Pay had on banks?

Published the 15 June, 2016

On the 18th May this year, Google launched Android Pay in the UK to enable Android users that hold accounts with supporting banks to make contactless payments using their phone. Android Pay is often billed as Google’s rival to Apply Pay, which launched in July 2015 to a huge reaction in which consumers responded both […]

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The Panama Papers Leak: how to respond in a crisis

Published the 07 June, 2016

In April, the leak of the Panama Papers from Panama-based law firm Mossack Fonseca led to large-scale media coverage. In what has been called one of “biggest data breaches” in history, an unprecedented 1.1m files from Mossack Fonseca’s database were leaked by an anonymous source. The documents named multiple banks such as Commerzbank, Deutsche Bank, […]

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