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Posts in category Media Analysis

Which car manufacturers are most visible around electric and hybrid vehicles?

Published the 29 September, 2017
Top car brands for electric cars

One of the hottest topics at the 2017 Frankfurt Motor Show has been electric cars, with some speculating that the automotive industry is getting to the point where electric cars are crowding out traditional combustion engines. In July 2017, the UK Government announced it would ban the sale of all petrol and diesel cars by […]

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Top technological innovations and innovators in Insurance

Published the 14 September, 2017

Insurance Interrupted Even as we publish this post, headlines about disruption in the traditional insurance space continue to emerge. “InsureTech” innovators are on the rise. This is driving many of the leading providers to think about how they can better appeal to the “digital natives” amongst their stakeholders. These headlines and recent discussions with our […]

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Who are the most visible global Pharma CEOs?

Published the 07 September, 2017

Ahead of alva’s annual Pharmaceutical CEO report, we reviewed the most visible CEOs in the global pharma sector over the past 12 months. We analysed millions of pieces of global content, across all media channels, to discover which senior pharma figures were featuring most often. Image 1: Most visible Pharma CEOs   Kenneth c. Frazier […]

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A.I. in Financial Services – Where is the White Space?

Published the 25 July, 2017

In recent conversations with some of the world’s leading Financial Services firms, Artificial Intelligence (A.I.) has bubbled up as a recurring theme. So our alva Insight Analysts conducted a white space analysis to shed light on the key questions that concern consumers when it comes to A.I. in Financial Services. Understanding where this A.I. “white space” exists can open […]

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U.S. Airlines Industry: Customer Complaints & Reputation Contagion

Published the 14 July, 2017

Where Should the Airlines Industry Focus its Customer Service Efforts? In the wake of escalating and highly publicized controversy, the Airlines industry in the U.S. is under increasing scrutiny by consumers and regulators alike, with customer service a key focus. In early May, triggered by the now notorious United Airlines event, U.S. lawmakers, as noted by the Wall […]

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How companies can measure Advocacy on Social Media

Published the 18 May, 2017
Measuring social media advocacy

Social media is an increasingly important channel for modern businesses of all scales. Research has revealed that 74% of consumers use social media to guide purchasing decisions, while during pre-shopping planning, 75% of people use Facebook to get advice and recommendations from friends and family. It isn’t just peer reviews that are of interest – 60% […]

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AGM Questioning: How to predict and prepare for the key issues

Published the 02 May, 2017
AGM questions - predicting and preparing

Annual General Meetings are one of the major events in the Communications professional’s calendar and for most FTSE100 companies they tend to represent the highest platform for issues and stakeholder management during the year. Predicting which questions are likely to come from the company’s most vocal and antagonistic shareholders is a difficult task for companies […]

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Executive Pay: Understanding the Reputational and Privacy Risks

Published the 28 March, 2017
Executive Pay: Understanding the Reputational and Privacy Risks

A practical, evidence backed guide to assessing your company’s exposure to reputational issues arising from executive pay Download a free PDF version of this report Executive pay is a complicated, controversial – and, at times, toxic issue. It is probably not surprising to learn that 67% of all content analysed by alva on executive pay […]

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Did sponsorship of the Olympics or Paralympics give greater returns?

Published the 26 September, 2016
Comparison in Visibility of Global Olympic Partners in Olympics vs historic average and in Paralympics vs historic average

As the 2016 Paralympics came to a close, we were keen to understand how sponsorship of this event compared with our earlier report on the effectiveness of sponsorship for the main Olympic Games. alva analysed all publicly-available global English language content for the 10 Global Olympic and Paralympics Partners in the 12 months prior to the […]

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Reviewing Theresa May’s first fortnight as Prime Minister – analysing public reaction

Published the 29 July, 2016

A recent poll by The Times indicated that there were millions of previous Labour voters who thought that Theresa May would be a better Prime Minister than Jeremy Corbyn. This would appear to be another victory for May following the praise she received for her performance in her first Prime Minister’s Questions. To understand more […]

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