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Finding the “White Space” with Reputation Intelligence

Published the 14 June, 2017

When it comes to reputation intelligence, identifying the “white space” within your industry can open an opportunity to inform key initiatives for your company – from brand amplification and marketing campaigns to product innovation, corporate strategy and risk management.

alva, a global leader in reputation intelligence, shines a light on where best to position your brand to cut through the noise. By analysing all publicly available pieces of content from broadcast, social media, print publications, web news outlets, blogs and forums, our experienced analysts can help you and your firm discover how best to engage your stakeholders and when/where to position your voice.

One way we do this is by identifying the “white space” that is yours to be had within your specific segment of the market – in other words, emerging trends or business requirements that have yet to be noticeably addressed by your company or your competitors – leaving a space to be filled with unique content, campaigns, product innovation and business strategy.

Our analysts can help you to uncover the white space within the markets you serve while answering key questions to drive your strategies. Here’s how we do it:

White space analysis - alva methodology

 

To see examples of recent white space analyses we’ve done, or to request a custom analysis, please email us and we’ll follow up within one business day.

 

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