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Posts in tag retail

FMCG and the war against plastics: do they rise and fall as one?

Published the 22 May, 2018
Ocean plastic - FMCG reputation

Plastic: the new sugar In the UK, concern around plastic pollution has grown seemingly exponentially in the last twelve months, due in part to initiatives like Sky’s Ocean Rescue, the airing of Blue Planet II and a wider European regulatory push towards banning single-use plastic products. Table 1: Discussion of Sugar and Plastics in the […]

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Christmas Adverts 2017 – consumer impact analysis

Published the 13 December, 2017

John Lewis continues to dominate but fails to match previous year’s performance For many in the UK, the festive season really gets underway once the main retailers launch their Christmas adverts. We saw last year how John Lewis had established itself as the brand leader for these campaigns, both in awareness and positive public sentiment. […]

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Which Sponsors of the Champions League achieved most visibility during the final?

Published the 08 June, 2017
Champions League sponsors visibility ranking

Sports sponsorship is big business and the Champions League final is the premier club competition in world football. There are currently eight official sponsors of the tournament, many of which are long-term partners, paying around £40M-£45M per year. As the tournament runs throughout the season, sponsors gain exposure over a significant period, with a cumulative […]

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What were the challenges and reputation opportunities for supermarkets in 2016?

Published the 02 March, 2017
Supermarket industry review 2016

2016 was another highly competitive year for the UK supermarket industry. For a number of years, the traditional giants in the sector have been under increasing pressure from the budget disrupter brands like Aldi and Lidl. In order to get a detailed understanding of the issues that were driving both positive and negative perceptions of […]

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Christmas adverts: Which brands have had the best public response?

Published the 24 November, 2016
John Lewis Christmas advert 2016 Boxer

The Christmas season is a crucial period for retailers, with the Centre for Retail Research finding that many UK companies make more than half their sales and profits in the three months before Christmas. In 2016, UK companies are expected to spend £5.6bn on marketing over the festive period, an increase of £300m from last […]

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Which other products are most at risk from the sugar tax?

Published the 10 May, 2016

The announcement of a sugar tax by George Osborne in mid-March sent ripples through the UK’s FMCG landscape. The soft drinks industry was targeted with the tax, with government officials, health campaigners and the media weighing in on their belief of its effectiveness. While soft drinks are the first products on which the tariff will […]

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Have consumers discovered a hidden tax on women’s products?

Published the 21 March, 2016

It has been claimed that women are charged more than men for more-or-less the same product on the high street. Accusations of “sexist” pricing have been identifiable since the 90s, with the issue re-emerging in recent months following comparison of over 800 products in the United States by the New York City Department of Consumer […]

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Will easyFoodstore take off?

Published the 17 February, 2016

On 1st of February 2016, easyFoodstore was launched – the first budget supermarket in London selling everything for 25p per product. easyGroup outlined that the supermarket is a trial in order to test item sales and the concept of the shop itself throughout February. It is believed that easyFoodstore could successfully compete with major players […]

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Datablog: Super Bowl 50 – Battle of the Advertisers

Published the 08 February, 2016

Much of the build up to last Sunday’s Super Bowl focused on the advertisements and which company’s spot would prove most engaging for the record audience. The USA Today has already weighed in with its verdict on the best performers, with its nearly 20,000 preregistered panelists rating Hyundai and Kevin Hart’s ‘First Date’ effort as this […]

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Living Wage and reputation: has the discussion changed?

Published the 01 October, 2015

alva analysed the reputational impact of the Living Wage before and immediately after George Osborne’s July Budget announcement in which he introduced a National Living Wage. Two months later, companies including IKEA, Oliver Bonas and Lidl have become Living Wage Foundation accredited employers. But several other corporations have spoken out against the potential impact the […]

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