Worldpay rising: what are the reputational opportunities?

Positive stakeholder perceptions of Worldpay have surged in recent weeks* following both the announcement that the company will offer Apple Pay technology and the growing interest in its IPO.

This dynamism can be attributed to three key reputation drivers:

Products & Services

• Worldpay’s move to offer Apple Pay technology to UK customers generated 95% positive sentiment

Corporate Leadership

• Worldpay is being profiled for its selection of six banks expected to help “propel” the company’s stock market listing

Financial Performance

• Coverage of Worldpay’s £6bn float is bringing positive attention to the company’s recent financial performance

The graphic below illustrates the extent to which Corporate Leadership, Products & Services and Financial Performance content are shaping Worldpay’s reputation in June 2015:

Based on the current IPO momentum, Worldpay is well placed to consolidate reputational gains for product innovation and sound corporate governance among consumers, investors and regulators.

Contact the alva team today to discover the key reputation drivers for your organisation.

*alva’s Payment Processors Reputation Index, June 2015 data