Hit enter to search or ESC to close

logo-block
alva
Get in touch
logo-block-tablet

Brexit debate results: Boris Johnson v Nicola Sturgeon

On the 9th of June, a second EU referendum debate was televised, with Boris Johnson and Nicola Sturgeon the most prominent figures on the opposing sides.

A few days earlier, the first debate resulted in the pro-Brexit Nigel Farage seeing a 29% day-on-day fall in sentiment. While sentiment towards David Cameron also fell, it was only by 6%, meaning the pro-remain campaign seemed to have comfortably won that round.

To understand the affect of the second debate, we once again turned to our comprehensive monitoring and media content analysis platform to examine sentiment trends around the debate.

The debate consisted of Nicola Sturgeon, Angela Eagle, Amber Rudd, Julie Etchingham, Andrea Leadsom, Gisela Stuart and Boris Johnson, but we’ve focused on the two figures most under spotlight, Johnson and Sturgeon.

Figure 1: Johnson v Sturgeon sentiment scores following Brexit debate

Boris Johnson v Nicola Sturgeon sentiment scores following Brexit debate

Boris Johnson appears to have performed best on this occasion, ranking 4% above his monthly average, and also seeing a 5% day-on-day improvement.

Sturgeon’s sentiment only fell 2% day-on-day, but it was 9% below her monthly average. While not as big a margin as previously seen with Cameron v Farage, this will be disappointing to the pro-remain campaign as Sturgeon had a higher average sentiment rating than Johnson over the prior 31 days, and had been ahead in the four days before the debate.

Figure 2: Johnson v Sturgeon sentiment scores leading up to Brexit debate 

Boris Johnson v Nicola Sturgeon sentiment scores for Brexit debate

 

 

See more articles
Join our Newsletter

Be part of the Reputation Community Join our Newsletter

Join our Newsletter

Brand vs Reputation. Will brand always suffer when reputation fails? Read our 3 case studies. #crisisreputation #brandreputation #brandvsreputation #alva
https://t.co/WCfBIE3Hsc

Does your media monitoring partner put you on the front foot and anticipate your needs? Read how we're flipping the monitoring paradigm #mediamonitoring #connectedintelligence #alva
https://t.co/0UNZ4VnqaR

New thought piece from our CEO: "Multilateralism in the era of Media Anarchy". What the breakdown in the social contract means for business #ReputationIntelligence #connectingleader #reputationmanagement #alva
https://t.co/dVBq3fAM5u

Load More...

Be part of the Connected Intelligence community

To join our Connected Intelligence community simply complete the form below.