Hit enter to search or ESC to close

logo-block
alva
Get in touch
logo-block-tablet

Finding the “White Space” with Reputation Intelligence

When it comes to reputation intelligence, identifying the “white space” within your industry can open an opportunity to inform key initiatives for your company – from brand amplification and marketing campaigns to product innovation, corporate strategy and risk management.

alva, a global leader in reputation intelligence, shines a light on where best to position your brand to cut through the noise. By analysing all publicly available pieces of content from broadcast, social media, print publications, web news outlets, blogs and forums, our experienced analysts can help you and your firm discover how best to engage your stakeholders and when/where to position your voice.

One way we do this is by identifying the “white space” that is yours to be had within your specific segment of the market – in other words, emerging trends or business requirements that have yet to be noticeably addressed by your company or your competitors – leaving a space to be filled with unique content, campaigns, product innovation and business strategy.

Our analysts can help you to uncover the white space within the markets you serve while answering key questions to drive your strategies. Here’s how we do it:

White space analysis - alva methodology

 

To see examples of recent white space analyses we’ve done, or to request a custom analysis, please email us and we’ll follow up within one business day.

 

See more articles
Join our Newsletter

Be part of the Connected Intelligence community Join our Newsletter

Join our Newsletter

Machine learning is revolutionising business. We investigate the applications and opportunities for Financial Services. #alva #machinelearningtechnology #financialservices
https://t.co/OZgtW92tdB

With trust in business and politics plumbing new depths, businesses need to think about building their reputations to rebuild trust #buildingyourreputation #alva #reputation #trust
https://t.co/IiYgbCrjmR

How to build genuine competitive differentiation through leveraging your reputational opportunities. #alva #reputationalopportunity #reputationcapital #reputationintelligence
https://t.co/tqIFTyc4Jg

Load More...

Be part of the Connected Intelligence community

To join our Connected Intelligence community simply complete the form below.