Top marque for Bentley, but Fiat and Toyota falter
According to research by Corporate Reputation Analysis firm Alva commissioned by the Times, Bentley, Mazda, Volvo and Jaguar lead the automotive sector in terms of reputation over the past three months.
Bentley has seen the benefits of this with a 26% increase in sales year-on-year, while Jaguar has enjoyed strong global sales and positive reaction to its concept electric sportscar, the C-X75. Mazda and Volvo were both rated highly for the perceived value for money of their models.
Fiat performed worst in the reputation analysis, largely thanks to a decrease in sales and industry analysts worrying about its future with Chrysler. Seat, Kia and Alfa Romeo also performed poorly, along with Toyota, which received low marks due to poor communication and lack of transparency over its global recall crisis.
View the article on The Times.
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