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Insight-driven foresight allows you to model different scenarios and outcomes based on millions of data points to answer more strategic questions:
“Where should we invest to enhance our standing with our key stakeholders?”
”What is the category that we should own?”
“If we do this, what will be the impact on our reputation?”
Whether it is potential policy and legislative changes or demographic trends that are likely to influence stakeholder responses, you must be able to foresee the issues that will drive the future agenda.
Only with predictive intelligence you are able to prioritise strategies and decide what future competencies you need, what are the right alliances, and how do you prepare to impact tomorrow.
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