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What do stakeholders think about your organisation? Has your campaign created value? Are your communications activities shifting perceptions?
While experience and intuition plays an important role, the right retrospective intelligence is crucial. Analysing what has happened allows the setting of benchmarks for future measurement.
By integrating business, stakeholder and media intelligence we help our clients answer a wide range of different questions from the very tactical to the strategic. How much content did we generate? What’s the sentiment we achieved with our key media? Did we reached our key audiences?”
These output measures are a good starting point to understanding whether initiatives have been delivered in the way that they were envisaged and how the team is performing.
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