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alva Metrics is a media analysis and evaluation solution covering all media sources – traditional, online, social, broadcast.
Measure the effectiveness of your communication and compare against your peer group across owned, earned and shared media.
“What’s our SoV on this issue?” “How much content did we generate?” “What’s the sentiment we achieved with our key media?” alva Metrics allows communicators to quickly and effectively analyse the effectiveness of their work, while also surfacing opportunities to enhance their impact.
Our media analysis can range from the global, multi-language, multi-region, multi-source perspective to the very targeted measurement of the pick-up of key messages in specific target media outlets or regions.
alva Metrics empowers communicators to demonstrate the value of their work to the rest of the business using robust, accurate and intuitive measurement, suitable for sharing across the business and at executive presentations.
Alongside traditional metrics such as share of voice and volume, alva Metrics clients benefit from cutting edge sentiment analytics as well as proprietary measures including engaged audience which calculates the number of people to have read and retained key messages and other company positioning.
Campaign, issue and event analysis
On top of our regular monthly Metrics reports, alva clients can access event specific reporting, be that around how successful a new campaign has been or whether a negative event has been successfully mitigated.
Link to your communications objectives
alva Metrics measures the direct results of the communications team’s efforts against their intended objectives. These objectives may be to position the company in a certain way, gain greater visibility in key titles or to increase positive perceptions towards the business.
We believe in fixed, predictable pricing for our clients, not volume-based variable fees which see clients penalised for generating coverage or limiting the scope of their media monitoring.
Many of the world’s leading businesses trust us to help them ask better questions and act on the right answers.
“alva offers a more concrete package than alternatives – their machine driven approach allows them to answer questions cost efficiently than others that will go off and do bespoke research to address - lots up front and lots to maintain.”
Corporate Affairs Director - FTSE100 Mining Company
“Others would be more expensive, take longer to get to and be less complete than alva.”
Communications Director - Big 6 Energy Company
“alva are very transparent and allowed us to get our operational risk team involved to diligence how they produce the content and algorithms - this received a big tick.”
Corporate Affairs Director - UK Retail Bank
“alva's service is extremely valuable and is the most sophisticated, thorough review that I have seen.”
Director of Strategy, FTSE100 Healthcare Company
“It covers all media types and that really works in its favour, while they are fantastic to work with providing great presentations, insights, contexts and analysis and the way they reported was very clear.”
SVP Communications - Fortune 500 Insurance Company
“Very impressive, particularly for a young company.”
Insight & Analytics Director - Fortune 500 Financial Services Company
“Their alert and insight has real value. It’s like the ticker tape – a pulse through whatever lens we choose. It is always drawing insights we’re not aware of.”
CMO - FTSE100 Global Bank
“I’m not aware of anyone doing this kind of work with the reach they have. Most importantly for us they cover our key markets in the languages we need across all of the sources, online, print, web, social, blogs, analyst notes, industry reports - the works.”
Global Corporate Affairs, Fortune 500 Healthcare Company
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