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To achieve their business goals, companies must first understand where they stand. What do different stakeholders really think and feel about your organisation? Where do you face reputational risks and opportunities? How do you benchmark against the competition?
This is Reputation Intelligence.
We believe that Communications, Corporate Affairs, PR and Media Relations have been historically underserved by the intelligence market and this has prevented them from attaining the strategic role that the business requires.
By equipping this invaluable function with reputation intelligence, we are empowering Communications leaders to bring the “outside-in” view on how stakeholders view the company, where it faces reputational risks and opportunities.
alva’s Reputation Intelligence holds a mirror up to your organisation by mining over 3.5 million global sources across 96 languages every single day.
Our analysis incorporates all print, online, broadcast, social media, analyst notes, parliamentary records and stakeholder-specific channels to give the richest understanding of shifting stakeholder perceptions of your business and your competitors.
Our industry-leading blended AI and NLP technologies automatically assess and score the reputations of over 2,000 companies across 100 sectors in real-time.
This wealth of scored data creates the alva sector reputation indices which have become the most accurate measure of companies’ and sectors’ reputations, allowing our clients to benchmark their reputation against their competitors and peers.
As well as tracking movements in the alva Reputation indices, our clients can model how decisions and actions have created value for the business through the correlation with third-party data, including sales, churn, share price and good will.
This allows the business to understand how changes in stakeholder perception are genuinely affecting the value the business creates, while also enabling the optimisation of communication and PR strategies based on evidence of which channels, media, campaigns, initiatives and programmes most positively influence corporate reputation.
By combining advanced topic modelling techniques with many years of historic scenario data, our reputation intelligence approach is able to automatically surface emerging reputational risks and opportunities before they become established.
We rapidly identify new antagonists and advocates while alerting our clients in real time when historic risk or opportunity thresholds are breached. By analysing the complex web of stakeholder connections, we help our clients understand who the real influencers of their reputation are and what level of risk they pose to the business.
Our Reputation Intelligence solutions are used on a daily basis by hundreds of communications professionals working for some of the largest organisations, globally. We are trusted by these reputation leaders to provide comprehensive reputation monitoring and analysis services, to help them understand and report on the impact of their communications and PR activities on both reputation and business performance.
Armed with this industry-leading reputation intelligence, our clients are equipped with data and evidence to engage with stakeholders on the issues that matter to them and in doing so, they can better manage their companies’ reputations.
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