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UK Soft Drinks Manufacturers Reputation Analysis

alva’s latest analysis provides an overview of the reputational impact of sustainability initiatives taken by Soft Drink Manufacturers in the United Kingdom.

The report, based on analysis of media and social media data, looks at six Soft Drinks Manufacturers in the UK, their recent efforts around sustainability, and how this shapes their reputation over 2021.

Some key findings of the report include:

  • For the past four years, a transition to rPET has been a major focus for Soft Drinks Manufacturers in the UK. The effort is creating a fresh wave of reputational uplifts in 2021.
  • However, not all stakeholders’ views are positive — discussion from NGOs like Greenpeace regarding further delays to the Scottish Deposit Return Scheme drives criticism for Soft Drink manufacturers.
  • Spokespeople are increasingly coming to the fore to align their long-term strategy with climate and ESG-related actions, such as participating in global events like the COP26.

Download the full report here.