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What is the long-term impact of a cybersecurity breach on corporate reputation?

Cybersecurity has been ranked as the greatest risk to doing business in North America and the second biggest risk for the UK by WEF’s Global Risks Report 2016.

In October 2015, TalkTalk suffered a major cyber breach, its third incident in 12 months. A year later TalkTalk received a record fine for the incident, so we wanted to revisit the issue to discover the long-term affects a cyber attack can have on corporate reputation.

We analysed all the publicly-available content related to TalkTalk and the wider telecoms industry to discover:

  • Has TalkTalk’s reputation recovered?
  • How closely is TalkTalk still associated with cybersecurity?
  • How has the wider issue of cybersecurity evolved since this incident?

With many commentators believing that cyber attacks are inevitable rather than a rare occurrence, it is vital to understand how a breach affects stakeholders.

Get your free report revealing how a major cyber breach has affected TalkTalk’s reputation in the year following the attack.

Register below to receive alva’s case study: