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alva and SIFA Strategy sign global agreement

Combining alva’s real-time reputation monitoring and analytics, with SIFA’s primary research and reputation implementation consultancy, to provide clients with a complete reputation intelligence solution.

SIFA Strategy, the specialist reputation measurement and management consultancy, and alva, the global reputation intelligence provider, have signed an agreement to offer clients a unique combination of primary research, content analytics and reputation consultancy. This is the first time that companies will have the opportunity to influence their reputations by combining monitoring and analysis of millions of pieces of content per day – including global print, broadcast, online and social media – with expert advisory and consultancy services.

Research recently conducted by SIFA Strategy identifies the growing recognition by senior management that reputation is a core asset that creates significant value at both a corporate and operational level – Organisations are looking to understand the key drivers of their reputation on a multi stakeholder, operational and geographical level, as they realise they can proactively manage and protect their reputation as part of the strategic decision making process.

Since its formation in 2010, alva has developed proprietary technology which harvests publically available content to inform clients how their reputation is perceived amongst their stakeholders; which issues present risks and opportunities; and how their reputation compares to their peers. alva’s platform provides real-time global monitoring and analytics with daily alerts, summaries and insight reports.

SIFA Strategy provides a proven in-depth primary research system bringing together multiple stakeholders on a single score mechanism. These metrics, combined with qualitative data, create core metrics enabling reputation to be embedded into an organisation’s strategy and decision-making process for continual improvement.

alva and SIFA Strategy believe that the combination of primary analytics, aligned to real time data, and on-going implementation consultancy will provide a unique, high value-added service to organisations looking to enhance their reputation and reduce its risk.

Alberto Lopez, the Founder and Chief Executive of alva, said:

“Through our work with numerous FTSE100 and Fortune 500 companies, we have regularly identified the significant added value that could be created by combining our real time analysis with core primary research. Over recent months we have seen the SIFA team as the perfect partners to provide this, together with their consulting expertise, to assist management teams in using the alva’s reputation intelligence to place reputation at the heart of their organisations.”

Fergus Wylie, Co-Founder and Director of SIFA Strategy added:

“Our experience has shown that for reputation to be managed and enhanced successfully real time data and insight is vital, due to the many information sources available to stakeholders and their increasingly complex connectivity. The alva platform is at the forefront in its ability to monitor and present data, not only on respective organisations but also on their peer group and sectors across the widest range of sources. At the same time, the alva team have a very similar outlook and culture to our own. We greatly look forward to working together.“


Notes to Editors


alva monitors and analyses millions of pieces of content per day to inform clients how their reputation is perceived amongst your stakeholders and influencers. Our proprietary technology harvests publicly available content which includes the media (print, broadcast, digital, social, trade publications), blogs, opinion leaders, surveys, customer forums and analyst reports in real-time, globally, 24/7.

alva was founded in 2010 by Alberto Lopez, Alastair Pickering and Richard Fleming who passionately believed in the science behind corporate reputation. Their combined experience comes from the worlds of analytics, technology and communications.

Earlier this year, alva secured £2.5 million growth equity from CIT Growth Capital. The investment will accelerate the firm’s global expansion and also represents a part-realisation for Cass, who led the first funding round in 2010 and will remain a minority shareholder.

For further information, please contact:
+44 20 3102 9645

SIFA Strategy

SIFA Strategy is a specialist reputation measurement and management consultancy that has created a unique system that can enable companies, cost-effectively, to measure and assess their reputation across multiple stakeholders.  We also provide ongoing measurement tools and advice to enable companies to enhance their reputation and embed it within their organisation.

SIFA Strategy is headed by its directors Fergus Wylie and Ben Morton who, between them, offer over 40 years’ experience in advising organisations on communications, branding and reputational matters.

For further information, please contact:
Ben Morton, Director – +44 7899792902
Fergus Wylie, Director – +44 7775752400

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