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Media Analysis

The ability to know what’s being said about your organisation, when, where and by whom, is a valuable weapon in the communications team’s arsenal. Turning the results of this media monitoring into actionable data is an even more powerful one. That, in essence, defines media analysis. Crunching the data of all types of content gathered by media monitoring applications opens up a wealth of insight into how your organisation is viewed, where you sit alongside your competitors, and what the biggest trends affecting your sector are.

Media Analysis

Everything you need to know about Media Analysis

Media analysis done well is an invaluable tool to both report and to optimise future communications. Done badly, it’s an alphabet soup of acronyms and misleading vanity metrics with costs that far outweigh the benefits. We’ve compiled a series of best practise approaches covering everything from scope to implementation to costs to help you successfully navigate the world of media analytics.

1. What is media intelligence and how has it evolved?

Ever worry about what people are saying about your business? Paranoia aside, most organisations can benefit from a fuller understanding of what’s being reported about them. Whether this is in the press, digital news media, social media or emanating directly from their primary stakeholders. There is a vast amount of data out there. So exactly what is media intelligence and how can it help companies analyse the effectiveness of their PR and Communications strategies?

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2. Why you need a media intelligence platform

It’s no exaggeration to say that media intelligence is the lifeblood of today’s communications team. Properly executed, it provides customised insight, analysis of media commentary, real-time alerts, and communications monitoring. With a media intelligence platform, you take many of the benefits of media intelligence and add in a real-time, on-demand capability that significantly enhances the flexibility of your solution.

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3. Media Intelligence and Reputation Intelligence: The internal and external perspectives

At alva, we draw a clear distinction between Reputation Intelligence and Media Intelligence: the first – bringing the Outside-In view of stakeholder perceptions to the rest of the business – we call Reputation Intelligence; the second – measuring the effectiveness of our communications activities – we call Media Intelligence.

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4. What are the benefits of media analysis?

The benefits of media analysis in today’s 24/7 news cycle should be apparent to any communications professional scrambling to assimilate the volume of mentions issuing from print, broadcast, online and social media channels. With so much content being released on a relentless schedule, even the best standalone media monitoring system will be insufficient to allow for the necessary insight.

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5. The ultimate guide to media analysis

Everything you need to know about media analysis, and how the right service can give you insight into your corporate communications performance and how to improve your success in landing the right messages with the right audiences.

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6. The 7 things to look for in your media monitoring solution

Media coverage analysis allows you to measure the effectiveness of your communications and compare their performance against your peer group. Its reach spans owned, earned and shared media. When establishing the parameters for your media analysis solution, incorporating these seven elements will improve its effectiveness, and ensure it’s working as hard as it should.

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7. UK Media Turns On Government: An alva Media Case Study

In this Media Intelligence case study, we analyse the sentiment of UK National and Regional media between March and November 2020 to answer the following three questions:

  • How has the media’s response to government COVID-19 announcements changed over time?
  • Which events have contributed most significantly to this shift?
  • Which publications have altered their stance most?
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