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Media monitoring in many ways is the lifeblood of Communications, helping businesses of all sizes understand what’s being said about them, by whom and to what effect. With the advent of Artificial Intelligence technologies, media monitoring’s scope and potential has vastly increased. We’ve assembled the comprehensive guide to media monitoring, what it is, how it works and how much you should be paying for it.
Everything you need to know about media monitoring, and how it can help you boost your reputation, avert crisis, and outstrip the competition.
Media monitoring has a bad reputation for being expensive, fragmented, inaccurate and slow. But armed with the right questions and knowledge, companies can ensure they get the most value out of their monitoring service.
Media monitoring is a tool to measure communications and marketing strategies, track target audiences, and glean the sentiment around your brand – and a great deal more. Here are five reasons why you need media monitoring as part of your communications strategy.
A crisis communications plan can be the difference between a few days of negative reporting before the news cycle rolls on, and significant, lasting damage to the brand – and your bottom line. In crisis management, one of the most powerful tools at PR professionals’ disposal is media monitoring.
If your media monitoring solution encompasses these seven elements, then it’s worth the investment. If not, it’s time to upgrade.
While media monitoring contracts are often set up to run for 12 months it is rare for the client’s monitoring requirements to remain the same over this period. A great media monitoring service is one that embraces these changes and is set up to iterate in line with the naturally evolving needs of the client.
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