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Media Monitoring

Media monitoring in many ways is the lifeblood of Communications, helping businesses of all sizes understand what’s being said about them, by whom and to what effect. With the advent of Artificial Intelligence technologies, media monitoring’s scope and potential has vastly increased. We’ve assembled the comprehensive guide to media monitoring, what it is, how it works and how much you should be paying for it.

Media Monitoring

An Introduction to Media monitoring


1. The complete guide to media monitoring

Everything you need to know about media monitoring, and how it can help you boost your reputation, avert crisis, and outstrip the competition.

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2. What is media monitoring, and why do you need it?

Media monitoring is a tool to measure communications and marketing strategies, track target audiences, and glean the sentiment around your brand – and a great deal more. Here are five reasons why you need media monitoring as part of your communications strategy.

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3. Media monitoring in crisis communications

A crisis communications plan can be the difference between a few days of negative reporting before the news cycle rolls on, and significant, lasting damage to the brand – and your bottom line. In crisis management, one of the most powerful tools at PR professionals’ disposal is media monitoring.

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4. The 7 things to look for in your media monitoring solution

If your media monitoring solution encompasses these seven elements, then it’s worth the investment. If not, it’s time to upgrade.

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5. Make your media monitoring flexible

While media monitoring contracts are often set up to run for 12 months it is rare for the client’s monitoring requirements to remain the same over this period. A great media monitoring service is one that embraces these changes and is set up to iterate in line with the naturally evolving needs of the client.

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6. Media monitoring best practice – 5 key considerations

While the vast majority of Communications teams will have some form of media monitoring in place, their actual customer experience is often poor. The service has variously attracted a bad reputation for being expensive, fragmented, inaccurate and slow.

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7. How does media monitoring work?

Today’s technologically advanced media monitoring solutions can play a central role in creating effective PR campaigns and protecting your brand. So how does media monitoring work, and what should you look for in a media monitoring tool?

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8. Media monitoring on the front foot

We’ve recently discussed the lack of accountability in delivering a consistent, reliable media monitoring service by the traditional providers and how this can cost time and money for busy Communications professionals. Our next target is the general passivity of the industry and how it is set up for the benefit of the big traditional players, rather than the clients they are meant to be serving.

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9. Make your media monitoring provider accountable

Media monitoring is the Communications equivalent of a utility – it’s an essential part of the team’s day-to-day existence, with many hours dictated by developments in the morning cuts or the real-time alerts. It is the electricity of Comms.

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10. Media Monitoring: Fixed vs. variable pricing

alva investigates the benefits of media monitoring pricing being fixed and why variable pricing is no longer best for your company.

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11. Media Monitoring: Filtering the noise to reduce content overload

The explosion of digital media means it is very easy to become overloaded with content. If left unchecked, this can eat into more and more of the Communications team’s time and energy.

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12. Media Monitoring: Customising monitoring for different business needs

It is important for numerous different job functions to receive brand insights and be aware of what is being said about their company and its rivals. However, the frequency, timing and content of the messages they require will differ by function and seniority.

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13. Media Monitoring: Need for Speed and Influencer alerting

Real-time media monitoring alerts have become a staple of Communications’ crisis tool kit, enabling the department to respond swiftly to any emerging issues before they escalate.

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14. Media monitoring – all in one place or different providers?

The advent of digital media has caused an exponential increase in the number of channels to monitor. Alongside print and broadcast outlets, organisations now have to take online and social media sources into consideration.

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Case studies

1. Media Monitoring: the Complete Guide

There’s nothing new about the concept of media monitoring. Since written newssheets were first produced in 16th century Italy, people have competed to be the first in the know. The earliest clippings services emerged in London in 1852, in response to artists’ demand to read their own reviews. L’Argus de la presse, founded in Paris...
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2. Media Monitoring Best Practice: 5 key considerations

While the vast majority of Communications teams in small, medium and large organisations across the world will have some form of media monitoring in place, their actual customer experience is often poor. The service has variously attracted a bad reputation for being expensive, fragmented, inaccurate and slow. A lot of the reason for this frustration...
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