Hit enter to search or ESC to close

logo-block
alva
Get in touch
logo-block-tablet

Media Monitoring: Need for Speed and Influencer alerting

Real-time media monitoring alerts have become a staple of Communications’ crisis tool kit, enabling the department to respond swiftly to any emerging issues before they escalate.

However, “real-time” has a very broad definition across media monitoring service providers. At alva, we tested a number of different real-time alerts and found that notifications took anywhere between 8 minutes and two hours to come through depending on the vendor. For companies facing an emerging crisis, this is a significant variance.

Like all media-monitoring, it is really important to consider what type of content should trigger a real-time notification. This avoids the risk of you and your team suddenly becoming overwhelmed by notifications and means that when they are triggered, they are taken seriously.

Use your monthly content volumes as a guide to this – anything more than 1,000 pieces of content is likely to be unmanageable for real-time alerting without greater filtering.

As always, consider what you intend to do with the alerts and what scenarios you can envisage occurring. Do you need alerting for all content about a specific issue? Just Twitter users with a certain Klout score? Or looking beyond this, are there specific MPs, journalists or bloggers that you’re interested in tracking?

If you can, give examples of stories that matter to you to your monitoring provider and let them configure the right analytics to ensure alerting relevance.

Let us know your experience of real-time media monitoring, what works, what doesn’t any best practice tips you have for getting the best results – contact us via Twitter or LinkedIn.

We have a white paper on best practices for media monitoring available here

See more articles
Join our Newsletter

Be part of the Connected Intelligence community Join our Newsletter

Join our Newsletter

We are hiring! We are looking for a Graduate Analyst for our London office. If you are an analytically-minded, curious, self-starter, get in touch! #alvacareers #graduateanalyst #jobs
https://t.co/NDmIGgbNQo

Demand greater flexibility from your media monitoring to adapt to your changing needs. Get in touch to trial alva Live. #mediamonitoring #alva #alvalive
https://t.co/na44Ek3ynU

How are smart communicators adapting to the reality of fake news in their roles? #fakenews #alva #corporatecommunications
https://t.co/MjeGOwGBlz

Load More...

Be part of the Connected Intelligence community

To join our Connected Intelligence community simply complete the form below.