Hit enter to search or ESC to close

logo-block
alva
Get in touch
logo-block-tablet

Media monitoring – all in one place or different providers?

The advent of digital media has caused an exponential increase in the number of channels to monitor. Alongside print and broadcast outlets, organisations now have to take online and social media sources into consideration.

The media monitoring industry responded to this development in a largely siloed manner – adding these new channels via separate portals or delivery methods. This typically meant that organisations would have different media measurement suppliers for each of these channels.

At alva, we see the challenge with this segregated approach as being that it no longer reflects the way in which the media works. Content published in print media is often amplified via social media, while mainstream media will frequently refer to stories or issues that have “broken” in social media. Splitting these channels obscures this amplification effect and makes it harder to spot emerging stories early enough to respond effectively.

Furthermore, separate suppliers often result in higher overall costs for the end customer alongside the resource burden of managing multiple vendors, multiple briefs and multiple deliveries.

However many companies continue to use separate providers for their monitoring and media analysis.

Join our LinkedIn Group or contact us on Twitter to let us know which method you prefer and whether you have any tips for getting the best results?

We also have a free white paper on best practices for media monitoring available here

See more articles
Join our Newsletter

Be part of the Connected Intelligence community Join our Newsletter

Join our Newsletter
Subscribe Now

Sign up to alva’s resources

Subscribe Now

In the second of our monthly #ESG sector profiles, we see the #Pharma industry enter positive territory with an average score of +10. Four out of nine material issue areas score negatively in Q3, driven by Affordability & Pricing (-22%)
👇Download report: https://t.co/ud1gia4FtA

2020 has taught us that resilience and flexibility are the hallmarks of a sustainable business. Strong ESG performance lies at the core of that sustainability, and firms that can manage their #ESG liability will be the ones that thrive in the future.
https://t.co/taQrhpko5M

The rise of stakeholder capitalism is being thrown into sharp focus through the #ESG lens. Each #stakeholder group encompasses its own risks and opportunities, and businesses need to be able to track and respond to them all #stakeholdercapitalism
👉 https://t.co/sgGfBVXc2H

Load More...

Be part of the Connected Intelligence community

To join our Connected Intelligence community simply complete the form below.