The alva Reputation Index
The alva Reputation Index is an advanced reputation tracking tool that ranks thousands of companies across scores of sectors. By tracking their movement within the index, it provides a real-time benchmarking of reputational standing.
In the evolution from media monitoring to reputation tracking, the alva Reputation Index (aRI) stands alone in offering a consistent, technology-led means of ranking business reputation. Through it, more than 2,000 companies across 100 sectors are continually assessed for and classified by their alva reputation score.
Calculated using data drawn from more than 80,000 news sources, including digital, print and broadcast, 100 social media platforms, and three million online forums and blogs, this score gives a real-time, numerically precise understanding of where a company’s reputation sits within its sector and the broader business community.
In benchmarking organisations against their peers, the individual alva sector reputation indices are the single most accurate measure of companies’ and industries’ reputations.
How the alva Reputation Index is constructed
Using proprietary, industry-leading blended AI and NPL technologies, combined with expert human oversight, alva’s reputation intelligence solution is able to analyse millions of pieces of content, in real time, every day. Drawing data from more than 200 countries in over 90 languages, it is able to measure sentiment among stakeholders and influencers on every topic affecting a business.
alva’s sentiment algorithm identifies the varying and competing shades and degrees of positive, neutral and negative language used in association with a company and calculates a score on a -100 to +100 score range. It accounts for different types of sentiment, based on specific metrics relating to the scenario in which the company is mentioned, and how it is positioned and described.
alva’s amplification weighting process allows it to rank content in terms of reliability, size of audience, and reader recall. This creates the most accurate version of reputation measurement. Amplification scores automatically account for the influence of a given source, prominence of the company in the content, and whether they are the sole organisation focused on within the content; all factors which research shows are key drivers of likely reader recall.
This level of intelligent analysis allows for the generation of a highly accurate, constantly updated score for a given company, which underpins construction and development of the alva Reputation Index.
Why the alva Reputation Index is useful to your business
The richness of the scored data assessed in the creation of the aRI allows alva’s clients to benchmark their own reputation accurately and consistently again those of their peers and competitors. To give greater transparency, every company’s reputation is contextualised within its own sector. So, while a consumer electronics company with high stakeholder engagement and approval will tend to achieve better overall scores than a government service outsourcing company, each can be directly and usefully compared to the reputational performance of its peers.
As well as this comparability, the aRI gives an effective, top-line view of a business’ reputational standing. The consistency of the measurement provides a means of quickly surfacing new trends that may affect that company. Rapid movement in the index could reflect a stalled reputation due to a specific event, or negative news item; or conversely a boost for the brand on the back of a popular product launch.
Movement within the aRI can become a media story itself. Revelations of a long-trusted company shedding reputational clout can overtake the negative reporting which resulted in its original slide – creating a vicious media cycle. A good reason in itself to keep close track of reputational ranking.
The aRI ranking and scores can be correlated with other data points including share price, sales figures, Net Promoter Score or any other metric to enrich business’ understanding of the real-world impact of shifts in reputation.
Use cases for the alva Reputation Index
While the aRI provides an accurate, real-time ranking of a company’s reputation, its use goes far beyond tracking and collating positive press mentions and approval among stakeholders. The value for forward-thinking businesses lies in drilling down to greater levels of granularity. By unpacking the detail behind the numbers, the issues, the topics, the drivers, the risks and the opportunities that underpin this single ranking can be more fully understood.
To gain actionable insight, companies need to comprehend the concept of multiple reputations. For each set of stakeholders, the reputation of a particular organisation will be specific. Shareholders might have a differing view of giving profit shares to charitable causes than consumers or NGOs, for example. Beneath a single aRI reputation ranking lies the ability to understand which stakeholders have been won over, and with which there is still work to do.
By identifying precisely where they stand with their multiple stakeholders, against their competitors and among their peers, companies are able to appreciate the reputational risks and opportunities facing them, both in the immediate future and longer term. alva’s reputational intelligence solution, including the aRI, can help them do exactly that.
To understand how your company is performing in the alva Reputation Index, contact us for a free initial consultation.
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