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Posts in category Blog

Finding the “White Space” with Reputation Intelligence

Published the 14 June, 2017

When it comes to reputation intelligence, identifying the “white space” within your industry can open an opportunity to inform key initiatives for your company – from brand amplification and marketing campaigns to product innovation, corporate strategy and risk management. alva, a global leader in reputation intelligence, shines a light on where best to position your brand to cut […]

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Which Sponsors of the Champions League achieved most visibility during the final?

Published the 08 June, 2017
Champions League sponsors visibility ranking

Sports sponsorship is big business and the Champions League final is the premier club competition in world football. There are currently eight official sponsors of the tournament, many of which are long-term partners, paying around £40M-£45M per year. As the tournament runs throughout the season, sponsors gain exposure over a significant period, with a cumulative […]

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How companies can measure Advocacy on Social Media

Published the 18 May, 2017
Measuring social media advocacy

Social media is an increasingly important channel for modern businesses of all scales. Research has revealed that 74% of consumers use social media to guide purchasing decisions, while during pre-shopping planning, 75% of people use Facebook to get advice and recommendations from friends and family. It isn’t just peer reviews that are of interest – 60% […]

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AGM Questioning: How to predict and prepare for the key issues

Published the 02 May, 2017
AGM questions - predicting and preparing

Annual General Meetings are one of the major events in the Communications professional’s calendar and for most FTSE100 companies they tend to represent the highest platform for issues and stakeholder management during the year. Predicting which questions are likely to come from the company’s most vocal and antagonistic shareholders is a difficult task for companies […]

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Alternative Sweeteners: What does the Coke Life case reveal about consumer perceptions?

Published the 27 April, 2017
What does the failure of Coke Life tell us about perceptions of alternative sweeteners?

Earlier this month, Coca-Cola announced that it would be discontinuing sale of Coke Life in the UK. The brand’s declining sales had already come to light, as well as the growing popularity of Coca-Cola Zero Sugar – the “fastest growing” cola in the UK. Coca-Cola’s European VP attributed the decision to cut Coke Life to […]

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Executive Pay: Understanding the Reputational and Privacy Risks

Published the 28 March, 2017
Executive Pay: Understanding the Reputational and Privacy Risks

A practical, evidence backed guide to assessing your company’s exposure to reputational issues arising from executive pay Download a free PDF version of this report Executive pay is a complicated, controversial – and, at times, toxic issue. It is probably not surprising to learn that 67% of all content analysed by alva on executive pay […]

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Building stakeholder understanding in Pharma: combining internal and external data

Published the 23 March, 2017
Pharmaceutical KPIs

The regulations surrounding the pharma industry can sometimes mean it is difficult to get detailed insight on the key issues driving perceptions of the sector. In this piece we look at how companies can get a more in-depth view of their stakeholders by reviewing some scenarios we regularly encounter. At alva, we help pharma companies to […]

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The importance of student account planning for retail banks

Published the 23 March, 2017
Student bank account strategy

As A-level students are just starting to thinking about their exams, there is another group who are already turning their thoughts to fresher’s week – high street banks. Over the next couple of months, plans will be drawn up, campaigns will be designed and offers will be finalised all with the aim of attracting the […]

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Reputation risk contagion: How one company can drag a whole sector down

Published the 22 March, 2017
Reputation risk contagion: How one company can drag a whole sector down

In this month’s Journal of Network Theory In Finance, Peter Mitic, Santander’s UK head of operational risk methodology reveals that it just takes negative coverage of one bank to affect perceptions of the industry as a whole. Mitic used alva’s daily company reputation ratings for 10 of the leading UK banks, comparing larger-than-average movements in […]

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alva extends global footprint to Sub-Saharan Africa

Published the 14 March, 2017

alva, the leading global corporate reputation and stakeholder intelligence company headquartered in London, has expanded its operations with a new office in South Africa, effective 1st March. Following on from the successful launch of its New York office in early 2016, alva is delighted to expand its presence to South Africa, demonstrating the firm’s commitment to having […]

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