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Carlsberg – Reputation is always changing

Now that there is growing recognition that a positive reputation and commercial success go hand in hand – and, by implication, a poor reputation can negatively impact commercial performance – many organisations are wrestling with how best to get closer to understanding and shaping their reputation.

To enable reputation to become embedded within an organisation, the combination of primary research and ongoing content analytics provides a comprehensive toolkit which assists in ensuring that measuring reputation is not a one-off, but can develop into a dynamic item on the Carlsberg case study coverstrategic agenda.

This case study featuring Carlsberg, focuses on the innovative implementation of qualitative and quantitative research to understand, monitor and measure reputation across a range of key issues and stakeholders.

This case study investigates:

  • How primary research and content analytics complement each other to give a richer understanding of corporate reputation
  • How this combination enables companies to identify and respond to emerging reputational risks and opportunities faster

  • How Boards can use this framework to proactively manage corporate reputation

Download the full Carlsberg Case Study to discover how this robust, always-on, comprehensive approach to reputation is helping leading global companies.

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In a piece for @IFAMagazine , @alvaceo Alberto Lopez argues that now is the time to solve the #ESG measurment challenge so that businesses and investors can accurately appraise and compare corporate ESG performance.
https://t.co/DyyvFeyKJv

Interesting analysis from @alvareputation: it is time to accurately measure ESG performance | IFA Magazine https://t.co/iqblCNCblA

Great opinion piece by our client @alvareputation's @alvaceo on @CityAM this morning: There’s a new type of leader in town: Agile, decisive, and interested in more than their own voice https://t.co/8lj7Kqlgop

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