Hit enter to search or ESC to close

logo-block
alva
Get in touch
logo-block-tablet

Davos and Investment Banks: Who had the leading voice?

  • Investment banks were named in nearly 10% of all Davos conversations relating to banking [1], with 87% of the discussion coming from social media – a 9% higher proportion than the industry’s average during January.
  • Investment banks stimulated and contributed to fresh conversations beyond the Davos staples of economy and tech. Corporate culture [2] was the subject of 6% of the banks’ Davos content, while social performance [3] contributed 3% of the banks’ coverage.
  • Heads of the investment banks played a significant role in shaping dominant themes in the Davos banking content: 90% of the banks’ voice related to corporate leadership issues, including governance in a post-Great Recession age of stress tests, Brexit and Bitcoin.

1. Which banks influenced Davos the most?: Morgan Stanley and Deutsche Bank achieved the highest share of voice among investment banks. Both achieved a wave of social media engagement for the voice of executives James Gorman and John Cryan on the disruptive impact of Bitcoin on “the future of banking”. Citigroup CEO Mike Corbat also benefited from social media amplification following an interview on Bloomberg centred on the “emerging market meltdown”.

 

Davos: Investment Banks' share of voice

 

2. What was the reputational focus of Davos for investment banks?: Corporate leadership and governance content dominated the focus, with Morgan Stanley, Citigroup and Credit Suisse achieving the most influence through the visibility of their CEOs and pull through of messages on topical themes of economic volatility and fintech disruption. However, investment banks also contributed to conversations around corporate culture and social performance, including industry attrition rates for millennials, gender diversity and a “moral imperative” (in the words of HSBC’s Stuart Gulliver) to green investment.

Davos: Investment Banking content categorised by alva reputation issue clusters

Davos: Investment Banks' share of Corporate Leadership content

 

3. Bitcoin and Blockchain – which banks shaped the conversation most?: Morgan Stanley and Deutsche Bank received the majority of the coverage through the eminence of their CEOs discussing the topic of cryptocurrencies: one of the most pervasive banking discussions at Davos. The Twittersphere was quick to amplify the CEOs’ comments following interviews conducted by International Business Times.

Davos: Investment Banks' share of voice for Bitcoin and Blockchain

 

Concluding observations: Perhaps what is surprising about the voice of investment banks at Davos is the sheer monopoly of coverage handed to those which decided to speak up rather than stay mute. Morgan Stanley, Deutsche Bank and Citigroup secured 80% of all Davos coverage mentioning investment banks, the visibility of their executives on time-tested themes of technology and the economy proving invaluable to driving up coverage.

Yet, as a whole, the industry also provoked conversations on issues relatively side-lined, including those relevant to corporate culture and social performance – perhaps indicative of the reputational opportunities sought by exercising a voice and demonstrating leadership on ESG performance.

This is an excerpt of a fuller analysis of the reputational risks within the Investment Banking sector. Please contact us for further information on how reputation intelligence can identify risks and opportunities for your company.

Notes

[1] Global English language content across all channels/source types.

[2] alva’s corporate culture issue cluster identifies content relevant to employee engagement, diversity, equality, remuneration and corporate character, among others.

[3] alva’s social performance issue cluster identifies content relevant to CSR, environment, human rights, charitable activities and sustainability, among others.

See more articles
Join our Newsletter

Be part of the Connected Intelligence community Join our Newsletter

Join our Newsletter

Damage to an organisation’s reputation can manifest itself in a number of financial but also non-financial ways, often taking many years to recover. We look at the different ways in which you can calculate the cost of a bad #reputation?
👇 https://t.co/nGwW3dyyRJ

The rapid digitisation of the economy continues apace this week, with personal transport the latest to feel its effects. A surge in ecommerce sales paints a bleak picture for bricks and mortar businesses. Download the weekly #Covid19 report: 👉 https://t.co/CzDiw4uJjp #reputation

90% of the world’s data has been produced in the last 2 years. However, the use of social data for insights has disappointed. We investigate how to get the most out of unstructured data and transform it from a shiny object into strategic intelligence. https://t.co/6PUgO25ixO

Load More...

Be part of the Connected Intelligence community

To join our Connected Intelligence community simply complete the form below.

Sign up to alva’s Intelligence Resources, including our Daily Sector Briefings and our COVID-19 Weekly Insight Reports Subscribe now