Hit enter to search or ESC to close

logo-block
alva
Get in touch
logo-block-tablet

VW’s Emissions Admission – has this poisoned its reputation with customers?

The Volkswagen emissions scandal has been dominating the headlines, with questions being asked of the affect it could have on their medium and long-term impact reputation.

VW emissions scandal reportThe majority of the coverage has been speculative, or simply looking at share price movement, so alva has produced a report based on the publicly-available data to provide an evidence-based perspective on this reputation crisis.

The drop in VW’s share price, its potential legal liability and resultant government probes are material risks which have been amply covered in reporting on the issue so far.

Where there has been a lack of real insight is on whether the issue itself will ultimately affect customer purchasing decisions.

Has the manufacturer of the “people’s car” now become the people’s pariah?

You can read the full report for free using the form to the right, but the key questions covered are:

  • Is the VW emissions fraud issue a genuine concern for the customer stakeholder?
  • How is this affecting customer perceptions of VW, stated peer recommendations of the company and intentions to purchase?
  • What, therefore, is the likely effect on sales and where could VW focus its efforts to restore its customer reputation?

Download the full report for more analysis.

See more articles
Join our Newsletter

Be part of the Connected Intelligence community Join our Newsletter

Join our Newsletter
Subscribe Now

Sign up to alva’s resources

Subscribe Now

Listen to @alvaceo, Alberto Lopez’s, interview with @SparklyPinchy on the @Provoke_News podcast, discussing how the pandemic has impacted corporate communications, leadership, employee engagement, reputation and purpose in 2020, and beyond.

https://t.co/uKmJwIqmtb

81% of global consumers felt strongly that companies should help improve the environment. #ESG
https://t.co/pvYHhOidym

Everything you need to know about #mediamonitoring from how it works to how much you should pay for it, all in one place. This is your complete reference guide to the world of media monitoring.
Download it here:👇 https://t.co/ukw2cvwOt1

Load More...

Be part of the Connected Intelligence community

To join our Connected Intelligence community simply complete the form below.