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Posts in category Reputation Intelligence

A.I. in Financial Services – Where is the White Space?

Published the 25 July, 2017

In recent conversations with some of the world’s leading Financial Services firms, Artificial Intelligence (A.I.) has bubbled up as a recurring theme. So our alva Insight Analysts conducted a white space analysis to shed light on the key questions that concern consumers when it comes to A.I. in Financial Services. Understanding where this A.I. “white space” exists can open […]

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U.S. Airlines Industry: Customer Complaints & Reputation Contagion

Published the 14 July, 2017

Where Should the Airlines Industry Focus its Customer Service Efforts? In the wake of escalating and highly publicized controversy, the Airlines industry in the U.S. is under increasing scrutiny by consumers and regulators alike, with customer service a key focus. In early May, triggered by the now notorious United Airlines event, U.S. lawmakers, as noted by the Wall […]

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Finding the “White Space” with Reputation Intelligence

Published the 14 June, 2017

When it comes to reputation intelligence, identifying the “white space” within your industry can open an opportunity to inform key initiatives for your company – from brand amplification and marketing campaigns to product innovation, corporate strategy and risk management. alva, a global leader in reputation intelligence, shines a light on where best to position your brand to cut […]

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How companies can measure Advocacy on Social Media

Published the 18 May, 2017
Measuring social media advocacy

Social media is an increasingly important channel for modern businesses of all scales. Research has revealed that 74% of consumers use social media to guide purchasing decisions, while during pre-shopping planning, 75% of people use Facebook to get advice and recommendations from friends and family. It isn’t just peer reviews that are of interest – 60% […]

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Executive Pay: Understanding the Reputational and Privacy Risks

Published the 28 March, 2017
Executive Pay: Understanding the Reputational and Privacy Risks

A practical, evidence backed guide to assessing your company’s exposure to reputational issues arising from executive pay Download a free PDF version of this report Executive pay is a complicated, controversial – and, at times, toxic issue. It is probably not surprising to learn that 67% of all content analysed by alva on executive pay […]

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Why corporate affairs should lead on corporate strategy development

Published the 02 February, 2017
Why corporate affairs should lead on corporate strategy development

Author’s note The Corporate Affairs remit varies from company to company. In the context of this paper it refers to the team responsible for corporate communications – internal and external, government relations, public affairs, community relations and investor relations. In short, the team responsible for managing the stakeholder landscape of the business. You can download […]

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Christmas adverts: Which brands have had the best public response?

Published the 24 November, 2016
John Lewis Christmas advert 2016 Boxer

The Christmas season is a crucial period for retailers, with the Centre for Retail Research finding that many UK companies make more than half their sales and profits in the three months before Christmas. In 2016, UK companies are expected to spend £5.6bn on marketing over the festive period, an increase of £300m from last […]

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Did sponsorship of the Olympics or Paralympics give greater returns?

Published the 26 September, 2016
Comparison in Visibility of Global Olympic Partners in Olympics vs historic average and in Paralympics vs historic average

As the 2016 Paralympics came to a close, we were keen to understand how sponsorship of this event compared with our earlier report on the effectiveness of sponsorship for the main Olympic Games. alva analysed all publicly-available global English language content for the 10 Global Olympic and Paralympics Partners in the 12 months prior to the […]

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The Open vs. Closed business dichotomy

Published the 16 August, 2016

alva’s CEO discusses the importance of businesses listening to their stakeholders: When we founded alva six years ago, we had a clear purpose. We wanted to find the way to extract intelligence from publicly-available sources to help businesses better understand the views, opinions and expectations of their stakeholders. In turn we hoped that businesses would engage more […]

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The alva Intelligence Bulletin – July 2016

Published the 02 August, 2016

July saw alva use its content analytics to provide a number of companies with corporate intelligence, media measurement and reputation analysis, including Corporate Analysis Are phishing attacks affecting the reputation of banks? Is pricing a big risk for pharmaceuticals? Top aerospace companies at Farnborough Airshow 2016 Top 3 oil and gas corporations for restructuring Political analysis […]

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