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Posts in tag sport

Which Sponsors of the Champions League achieved most visibility during the final?

Published the 08 June, 2017
Champions League sponsors visibility ranking

Sports sponsorship is big business and the Champions League final is the premier club competition in world football. There are currently eight official sponsors of the tournament, many of which are long-term partners, paying around £40M-£45M per year. As the tournament runs throughout the season, sponsors gain exposure over a significant period, with a cumulative […]

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NFL and Community Engagement: Is this really changing perceptions?

Published the 01 March, 2016

Community engagement has been a subject of increased focus for NFL teams in recent months. From speculation over which team should re-locate to Los Angeles highlighting the need for the successful applicant to demonstrate “a solid track record of community engagement”, to the league’s ongoing attempts to deal with its domestic violence issues, community relations […]

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Datablog: Super Bowl 50 – Battle of the Advertisers

Published the 08 February, 2016

Much of the build up to last Sunday’s Super Bowl focused on the advertisements and which company’s spot would prove most engaging for the record audience. The USA Today has already weighed in with its verdict on the best performers, with its nearly 20,000 preregistered panelists rating Hyundai and Kevin Hart’s ‘First Date’ effort as this […]

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