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Posts in category FMCG

FMCG and the war against plastics: do they rise and fall as one?

Published the 22 May, 2018
Ocean plastic - FMCG reputation

Plastic: the new sugar In the UK, concern around plastic pollution has grown seemingly exponentially in the last twelve months, due in part to initiatives like Sky’s Ocean Rescue, the airing of Blue Planet II and a wider European regulatory push towards banning single-use plastic products. Table 1: Discussion of Sugar and Plastics in the […]

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Christmas Adverts 2017 – consumer impact analysis

Published the 13 December, 2017

John Lewis continues to dominate but fails to match previous year’s performance For many in the UK, the festive season really gets underway once the main retailers launch their Christmas adverts. We saw last year how John Lewis had established itself as the brand leader for these campaigns, both in awareness and positive public sentiment. […]

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Which Sponsors of the Champions League achieved most visibility during the final?

Published the 08 June, 2017
Champions League sponsors visibility ranking

Sports sponsorship is big business and the Champions League final is the premier club competition in world football. There are currently eight official sponsors of the tournament, many of which are long-term partners, paying around £40M-£45M per year. As the tournament runs throughout the season, sponsors gain exposure over a significant period, with a cumulative […]

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Alternative Sweeteners: What does the Coke Life case reveal about consumer perceptions?

Published the 27 April, 2017
What does the failure of Coke Life tell us about perceptions of alternative sweeteners?

Earlier this month, Coca-Cola announced that it would be discontinuing sale of Coke Life in the UK. The brand’s declining sales had already come to light, as well as the growing popularity of Coca-Cola Zero Sugar – the “fastest growing” cola in the UK. Coca-Cola’s European VP attributed the decision to cut Coke Life to […]

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Ocean pollution and the bottled drinks industry – reputational risks and opportunities

Published the 14 March, 2017
The effects of Sky Ocean Rescue on bottled drinks companies

In January 2017, the telecommunications company Sky launched its environmental campaign, Sky Ocean Rescue. The campaign aims to take a stand against litter with a focus on how this is damaging our seas, its inhabitants and in turn, us. Sky’s approach has been to focus on the environmental damage caused by waste plastic. The driving […]

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Did sponsorship of the Olympics or Paralympics give greater returns?

Published the 26 September, 2016
Comparison in Visibility of Global Olympic Partners in Olympics vs historic average and in Paralympics vs historic average

As the 2016 Paralympics came to a close, we were keen to understand how sponsorship of this event compared with our earlier report on the effectiveness of sponsorship for the main Olympic Games. alva analysed all publicly-available global English language content for the 10 Global Olympic and Paralympics Partners in the 12 months prior to the […]

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Which other products are most at risk from the sugar tax?

Published the 10 May, 2016

The announcement of a sugar tax by George Osborne in mid-March sent ripples through the UK’s FMCG landscape. The soft drinks industry was targeted with the tax, with government officials, health campaigners and the media weighing in on their belief of its effectiveness. While soft drinks are the first products on which the tariff will […]

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Corporate sustainability initiatives: how can a communication gap harm reputation?

Published the 07 April, 2016

Recently, Greenpeace released its “Cutting Deforestation out of the Palm Oil Supply Chain” scorecard, scoring 14 consumer goods companies in their efforts to end deforestation related to sourcing palm oil. All efforts to operate with an environmentally sustainable focus should be applauded, and companies are learning that a sustainability agenda is becoming increasingly important to […]

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Have consumers discovered a hidden tax on women’s products?

Published the 21 March, 2016

It has been claimed that women are charged more than men for more-or-less the same product on the high street. Accusations of “sexist” pricing have been identifiable since the 90s, with the issue re-emerging in recent months following comparison of over 800 products in the United States by the New York City Department of Consumer […]

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Sugar reputational risks: alva speaks at Food and Drink Federation Health Briefing 2016

Published the 24 February, 2016

In February 2016 the Food and Drink Federation (FDF) invited alva to speak at their Health Briefing event. Sugar has increasingly dominated the conversation in the food and beverage industry and over the last few years alva has analysed millions of pieces of content related to this issue. The FDF asked Emma Ross, alva’s Practice […]

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