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Posts in tag food & beverages

FMCG and the war against plastics: do they rise and fall as one?

Published the 22 May, 2018
Ocean plastic - FMCG reputation

Plastic: the new sugar In the UK, concern around plastic pollution has grown seemingly exponentially in the last twelve months, due in part to initiatives like Sky’s Ocean Rescue, the airing of Blue Planet II and a wider European regulatory push towards banning single-use plastic products. Table 1: Discussion of Sugar and Plastics in the […]

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Alternative Sweeteners: What does the Coke Life case reveal about consumer perceptions?

Published the 27 April, 2017
What does the failure of Coke Life tell us about perceptions of alternative sweeteners?

Earlier this month, Coca-Cola announced that it would be discontinuing sale of Coke Life in the UK. The brand’s declining sales had already come to light, as well as the growing popularity of Coca-Cola Zero Sugar – the “fastest growing” cola in the UK. Coca-Cola’s European VP attributed the decision to cut Coke Life to […]

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Ocean pollution and the bottled drinks industry – reputational risks and opportunities

Published the 14 March, 2017
The effects of Sky Ocean Rescue on bottled drinks companies

In January 2017, the telecommunications company Sky launched its environmental campaign, Sky Ocean Rescue. The campaign aims to take a stand against litter with a focus on how this is damaging our seas, its inhabitants and in turn, us. Sky’s approach has been to focus on the environmental damage caused by waste plastic. The driving […]

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What were the challenges and reputation opportunities for supermarkets in 2016?

Published the 02 March, 2017
Supermarket industry review 2016

2016 was another highly competitive year for the UK supermarket industry. For a number of years, the traditional giants in the sector have been under increasing pressure from the budget disrupter brands like Aldi and Lidl. In order to get a detailed understanding of the issues that were driving both positive and negative perceptions of […]

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Which other products are most at risk from the sugar tax?

Published the 10 May, 2016

The announcement of a sugar tax by George Osborne in mid-March sent ripples through the UK’s FMCG landscape. The soft drinks industry was targeted with the tax, with government officials, health campaigners and the media weighing in on their belief of its effectiveness. While soft drinks are the first products on which the tariff will […]

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Managing an evolving corporate reputation: Carlsberg case study

Published the 14 April, 2016
Issues analysis of Carlsberg’s evolving reputation

Now that there is growing recognition that a positive corporate reputation and commercial success go hand in hand – and, by implication, a poor corporate reputation can negatively impact commercial performance – many organisations are wrestling with how best to get closer to understanding and shaping their evolving reputation. For management teams who are committed […]

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Corporate sustainability initiatives: how can a communication gap harm reputation?

Published the 07 April, 2016

Recently, Greenpeace released its “Cutting Deforestation out of the Palm Oil Supply Chain” scorecard, scoring 14 consumer goods companies in their efforts to end deforestation related to sourcing palm oil. All efforts to operate with an environmentally sustainable focus should be applauded, and companies are learning that a sustainability agenda is becoming increasingly important to […]

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Sugar reputational risks: alva speaks at Food and Drink Federation Health Briefing 2016

Published the 24 February, 2016

In February 2016 the Food and Drink Federation (FDF) invited alva to speak at their Health Briefing event. Sugar has increasingly dominated the conversation in the food and beverage industry and over the last few years alva has analysed millions of pieces of content related to this issue. The FDF asked Emma Ross, alva’s Practice […]

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Case Study: Carlsberg – Reputation is always changing

Published the 18 February, 2016

Now that there is growing recognition that a positive reputation and commercial success go hand in hand – and, by implication, a poor reputation can negatively impact commercial performance – many organisations are wrestling with how best to get closer to understanding and shaping their reputation. To enable reputation to become embedded within an organisation, the combination of primary research and ongoing […]

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Will easyFoodstore take off?

Published the 17 February, 2016

On 1st of February 2016, easyFoodstore was launched – the first budget supermarket in London selling everything for 25p per product. easyGroup outlined that the supermarket is a trial in order to test item sales and the concept of the shop itself throughout February. It is believed that easyFoodstore could successfully compete with major players […]

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