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Posts in category Rankings

U.S. Airlines Industry: Customer Complaints & Reputation Contagion

Published the 14 July, 2017

Where Should the Airlines Industry Focus its Customer Service Efforts? In the wake of escalating and highly publicized controversy, the Airlines industry in the U.S. is under increasing scrutiny by consumers and regulators alike, with customer service a key focus. In early May, triggered by the now notorious United Airlines event, U.S. lawmakers, as noted by the Wall […]

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Which Sponsors of the Champions League achieved most visibility during the final?

Published the 08 June, 2017
Champions League sponsors visibility ranking

Sports sponsorship is big business and the Champions League final is the premier club competition in world football. There are currently eight official sponsors of the tournament, many of which are long-term partners, paying around £40M-£45M per year. As the tournament runs throughout the season, sponsors gain exposure over a significant period, with a cumulative […]

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Mining Indaba 2017 Review: Which mining companies had the biggest impact?

Published the 09 March, 2017
Mining Indaba 2017 review

Mining Indaba brings together the key players within the mining industry. It provides a forum for business leaders, industry experts and members of political organisations from across the world to share their experiences over the past 12 months, as well as look ahead to the challenges and reputation opportunities they believe will shape mining in […]

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What were the challenges and reputation opportunities for supermarkets in 2016?

Published the 02 March, 2017
Supermarket industry review 2016

2016 was another highly competitive year for the UK supermarket industry. For a number of years, the traditional giants in the sector have been under increasing pressure from the budget disrupter brands like Aldi and Lidl. In order to get a detailed understanding of the issues that were driving both positive and negative perceptions of […]

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The top insurers for reputation in 2016

Published the 13 December, 2016

PwC’s annual report on the top insurance industry issues, suggested that 2016 could be the year when technology becomes a more prominent issue in the previously traditional sector. With the insurance industry potentially entering a period of flux, we wanted to understand what issues are filtering through to the mainstream and affecting how the public […]

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Christmas adverts: Which brands have had the best public response?

Published the 24 November, 2016
John Lewis Christmas advert 2016 Boxer

The Christmas season is a crucial period for retailers, with the Centre for Retail Research finding that many UK companies make more than half their sales and profits in the three months before Christmas. In 2016, UK companies are expected to spend £5.6bn on marketing over the festive period, an increase of £300m from last […]

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Did sponsorship of the Olympics or Paralympics give greater returns?

Published the 26 September, 2016
Comparison in Visibility of Global Olympic Partners in Olympics vs historic average and in Paralympics vs historic average

As the 2016 Paralympics came to a close, we were keen to understand how sponsorship of this event compared with our earlier report on the effectiveness of sponsorship for the main Olympic Games. alva analysed all publicly-available global English language content for the 10 Global Olympic and Paralympics Partners in the 12 months prior to the […]

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Oil and Gas restructuring: Top 3 performers

Published the 07 July, 2016

Over the past months, we have seen an increase in the influence of oil and gas restructuring and cost cutting measures in terms of shaping the reputational performance of the sector’s key players. This apparent sector-wide reshuffling was triggered by the recent lows in oil and gas prices that resulted in job losses, revenue shortfalls […]

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Which are the top 3 companies for cyber security in the defence sector?

Published the 29 June, 2016

Over the past six months, alva’s analysis of the defence sector has seen an increase in competition among manufacturers positioning their organisations as focused on cyber security. In November 2015, Chancellor George Osborne announced the government’s policy of cyber investment, aiming at increasing the UK’s cyber capabilities as part of the UK Spending Review, whilst […]

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Which airlines have the best reputation for customer service?

Published the 28 June, 2016

Airline customer service stories – both good and bad – often create headline news. Whether a public figure “slams” a carrier for its poor service or an airline shows sympathy for the plight of an ill passenger, these anecdotes often resonate with customers’ personal experiences. But which are the stories that get amplified? While there […]

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